PERANAN KEPUASAN DALAM MENINGKATKAN LOYALITAS PELANGGAN (STUDI PADA PELANGGAN MANFAAT ATRIBUT PRODUK SIMPATI)

Kurniawati, Kezia and Tjiptodjojo, Kartika Imasari (2015) PERANAN KEPUASAN DALAM MENINGKATKAN LOYALITAS PELANGGAN (STUDI PADA PELANGGAN MANFAAT ATRIBUT PRODUK SIMPATI). Jurnal Manajemen, 14 (2). pp. 1-10. ISSN 1411-9293

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Abstract

Intermediate level consumers (churn) in the telecommunications industry were high currently, causing the company always strives to improve the quality, provide value, attract new customers and retain existing customers. Loyalty means consumers back to business transactions (purchases) repeatedly, although perhaps a product of the company is not the best product on the market or have the lowest prices. Consumer behavior can be explained by a view that customers are satisfied, generally will be loyal to the products offered and finally, the high level of satisfaction and loyalty of customers, will be able to reduce the level of chum happened. This research uses sampling method is based on specific criteria or considerations, where the criteria or considerations used are user simPATIzone and a resident of the city of Bandung. This research also uses the simple regression method to Testing and processing of data. The results showed that customer satisfaction on product attributes benefit’s simPATI effect on customer loyalty by 48.6%

Item Type:	Article
Uncontrolled Keywords:	Customer Satisfaction, Product Attributes and Customer Loyalty.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > S-1 Manajemen
Depositing User:	admin LPPM
Date Deposited:	29 Aug 2017 09:01
Last Modified:	29 Aug 2017 09:01
URI:	http://repository.lppm.maranatha.edu/id/eprint/249

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