ANALISIS INDUSTRI JAMU SEBAGAI INDUSTRI WARISAN BUDAYA

Widjaja, Jahja Hamdani (2014) ANALISIS INDUSTRI JAMU SEBAGAI INDUSTRI WARISAN BUDAYA. Konferensi Nasional Riset Manajemen VIII Denpasar 10 – 12 Oktober 2014, VIII (-). pp. 11-28. ISSN 2086 - 0390

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Abstract

Jamu is Indonesian distinctive herbs as well as a kind of Indonesian cultural heritage that could be a source of jamu firm’s competitive advantage in global market. Global issue such as ‘back to nature’ has given a wide range of opportunities for jamu business further development. But, the real situation in Indonesia now is just as the opposite. There are some obstacles, both endogenous as well as exogenous, that threatened the sustainability of jamu industry. This paper was based on an explorative study which conducted literature study as well as field study to capture current phenomena in jamu industry and aimed to suggest further development of jamu industry. This research concluded some suggestions for both firms as players in jamu industry as well as government as industry regulator.

Item Type:	Article
Uncontrolled Keywords:	industrial analysis, competitive advantage, sustainability.
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi > S-1 Manajemen
Depositing User:	admin LPPM
Date Deposited:	10 Apr 2018 06:30
Last Modified:	10 Apr 2018 06:30
URI:	http://repository.lppm.maranatha.edu/id/eprint/461

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