DIMENSI-DIMENSI KUALITAS LAYANAN: PENGUJIAN MODEL KUALITAS LAYANAN DARI PERSPEKTIF EUROPA

Kuswoyo, Chandra and Tjahyadi, Rully Arlan (2017) DIMENSI-DIMENSI KUALITAS LAYANAN: PENGUJIAN MODEL KUALITAS LAYANAN DARI PERSPEKTIF EUROPA. Jurnal Manajemen Maranatha, 17 (1). pp. 1-10. ISSN ISSN 1411-9293 | e-ISSN 2579-4094.

Text 51. Chandra K._Rully_Dimensi-Dimensi Kualitas Layanan_Pengujian Model Kualitas Layanan dari Perspektif Europa.pdf - Published Version Restricted to Registered users only Download (621kB) | Request a copy

Abstract

The purpose of this paper was to examine the role of functional quality, technical quality, and corporate image on customer satisfaction. Individual-level analyses from a sample of 265 students of Management study at Economic Faculty of Maranatha Christian University indicate that functional quality and corporate image are positively and significantly associated with customer satisfaction. Research findings indicate that functional quality and corporate image were found to be more important than technical quality in determining customer attitude.

Item Type:	Article
Uncontrolled Keywords:	Functional Quality, Technical Quality, Corporate Image, Customer Satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi > S-1 Manajemen
Depositing User:	admin LPPM
Date Deposited:	01 Mar 2018 09:09
Last Modified:	01 Mar 2018 09:09
URI:	http://repository.lppm.maranatha.edu/id/eprint/442

Actions (login required)

View Item