Price Sensitivity: Consumer Behavior and Decision Making Process

Tjiptodjojo, Kartika Imasari and Setyawan, Surya (2015) Price Sensitivity: Consumer Behavior and Decision Making Process. The 4th IBSM 2015 International Conference on Business, Management and Accounting, - (-). pp. 8-16. ISSN -

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Abstract

Currently consumer behavior changes dynamically and likely to lead to the consumptive nature. This is due to the increasing number of companies are able to create innovative products with very competitive prices and technological advances even easier for consumers to search for information. Consumer behavior is increasingly consumerist will form a variety of other behaviors, one of which is the behavior of consumers who are increasingly sensitive to price. Price sensitivity of consumers to occur in certain circumstances, but this time the price sensitivity occurs in almost all conditions, both for cheap or expensive items, often purchased or rarely purchased, have substitute goods or not. Consumer behavior that is sensitive to the price has become a "nightmare" for the industry. Consumers are no longer only demand quality and variety of goods on offer, but also the ease of obtaining goods at more competitive prices. Therefore, the company began to explore ways to sell not only through offline methods but also online as currently sell online methods believed to be able to reach all levels of society regardless of time and place.

Item Type:	Article
Uncontrolled Keywords:	price sensitivity, consumer behavior and decision making process.
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi > S-1 Manajemen
Depositing User:	admin LPPM
Date Deposited:	01 Mar 2018 03:56
Last Modified:	01 Mar 2018 03:56
URI:	http://repository.lppm.maranatha.edu/id/eprint/440

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