Brand pride: Measuring Repurchases and Loyalty

Setyawan, Surya and Tjiptodjojo, Kartika Imasari (2015) Brand pride: Measuring Repurchases and Loyalty. The 4th IBSM 2015 International Conference on Business, Management and Accounting, - (-). pp. 8-14. ISSN -

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Abstract

Using and consuming a product or sevice with certain brand will make consumer feels pride or so-so or even embarace. Certain brand has a kind of power to make consumer decide to buy even with very high price. We choose mobile phone brand to determine consumer buying decision. On top of that, we spread 75 questionnaires to find out whether consumer’s buying decision is based on certain brand or other factors. The result shows that consumer decide to buy their mobile phone based on certain brand and intend to buy the same brand if they want to change their mobile phone in the future.

Item Type:	Article
Uncontrolled Keywords:	brand pride, buying decision, repurchase and loyalty.
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi > S-1 Manajemen
Depositing User:	admin LPPM
Date Deposited:	28 Feb 2018 08:44
Last Modified:	28 Feb 2018 08:44
URI:	http://repository.lppm.maranatha.edu/id/eprint/439

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