THE IMPACT OF FREE WI-FI FACILITY TO CONSUMER’S FINANCIAL BEHAVIOR

Setyawan, Surya and Tjiptodjojo, Kartika Imasari (2014) THE IMPACT OF FREE WI-FI FACILITY TO CONSUMER’S FINANCIAL BEHAVIOR. The 2nd IBEA – International Conference on Business, Economics and Accounting, - (-). pp. 18-24. ISSN -

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Abstract

This research describesthe consumer’s financial behavior when they are offered free Wi-Fi in public area such as restaurants, cafeterias and cafes. Advanced telecommunication technology such as tablets, smart phones and laptops makes communication becomes everyday needs for businessmen, workers, even students. Free Wi-Fi facility becomes important in downtown people busy life. We conduct 100 respondents who are visiting restaurant, cafeterias and cafes; along with using free Wi-Fi facility in Bandung to know their financial behavior. Initially, consumer’s decision in choosing free Wi-Fi in public place may lower their expenditure, but this free facility may make consumer becomes higher than their thought. This description research shows consumer’s financial decision is ‘tricked’ by free Wi-Fi facility.

Item Type:	Article
Uncontrolled Keywords:	financial behavior, financial decision, consumer’s decision, free Wi-Fi facility, telecommunication technology.
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi > S-1 Manajemen
Depositing User:	admin LPPM
Date Deposited:	28 Feb 2018 03:59
Last Modified:	28 Feb 2018 03:59
URI:	http://repository.lppm.maranatha.edu/id/eprint/436

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