BUILDING COMPANY’S POWER AND IMAGE BY CREATING PRIVATE BRAND

Tjiptodjojo, Kartika Imasari and Setyawan, Surya (2014) BUILDING COMPANY’S POWER AND IMAGE BY CREATING PRIVATE BRAND. The 2nd IBEA – International Conference on Business, Economics and Accounting, - (-). pp. 18-23. ISSN -

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Abstract

Have you ever buy a product that has the same name with the store? Numerous retail stores provide their private brand with competitive price. This research explainsconsumer satisfaction on private brand. Lots of retail stores create their own private brand such as foods, beverages, toilettes, household, electronics even clothes. We conduct 100 retail store consumers in Bandung as respondents who are buying certain private brand. We describe their choice about certain private brand, product, item, reason why they choose the product and their satisfaction. This description research shows that consumers are satisfy with low price food private brand. Private brand itself is believed can build company’s power and brand image.

Item Type:	Article
Uncontrolled Keywords:	private brand, retail store, brand image, consumer satisfaction, product.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi > S-1 Manajemen
Depositing User:	admin LPPM
Date Deposited:	26 Feb 2018 08:46
Last Modified:	26 Feb 2018 08:46
URI:	http://repository.lppm.maranatha.edu/id/eprint/434

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