Analysis The Relationship Between Corporate Social Responsibility And The Welfare Society PT X In Bandung

Andre, Florentina and Veronica, M.Sienly (2014) Analysis The Relationship Between Corporate Social Responsibility And The Welfare Society PT X In Bandung. 11th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT : SOCIAL RESPONSIBITITIES AS A COMPETITIVE ADVANTAGE IN GREEN BUSINESS, - (-). pp. 25-33. ISSN ISBN: 978-979-99365-8-5

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Abstract

The purpose of this study was to analyze the relationship between corporate social responsibility undertaken by PT X in Bandung and the welfare of the community around the PT X. This is because of corporate social responsibility is a form of implementation of sustainable develop where corporate social responsibility is a commitment for the company to improve the welfare of the community surrounding the company. The sample used in this study is people around PT X where the sampling technique used was simple random sampling. Data were obtained through questionnaires and interviews with people around PT X. This study using cross tabulation and by α = 5 % the results indicate that there is no relationship between corporate social responsibility is seen from the public perception and corporate philanthropy to the welfare of the community around PT X because PT X rarely do corporate social responsibility programs . It can be seen that of the 110 people around PT X who are interviewed, just 25 people engaged in social responsibility programs of PT X and the only 48 people who ever get the benefit of the social responsibility program of PT X so that PT X need designing social responsibility program in the short term and long term in order PT X can persist in carrying out its business activities in the social environment.

Item Type:	Article
Uncontrolled Keywords:	social responsibility, public perception, corporate philanthropy and welfare of the community
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi > S-1 Manajemen
Depositing User:	admin LPPM
Date Deposited:	23 Feb 2018 02:21
Last Modified:	23 Feb 2018 02:21
URI:	http://repository.lppm.maranatha.edu/id/eprint/426

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