ANALISA IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY

Rismantojo, Sandy (2016) ANALISA IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY. Serat Rupa Journal of Design, 1 (1). pp. 1-12. ISSN ISSN: 2338-3348 | e-ISSN: 2477-586X

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Abstract

ABSTRAK Brand Identity dan brand image adalah bagian penting dari proses branding suatu brand yang harus dikelola secara berkelanjutan dalam rangka mencari perhatian dari target audience-nya. Hidup dan mati suatu brand tergantung dari keberhasilannya dalam melihat peluang pasar, mengelola brand-nya, dan menjalin hubungan yang intensif dengan target audience-nya. DKNY adalah brand fashion internasional ternama yang telah berhasil mengelola brand identity dan brand image-nya sehingga memiliki ciri khas visual yang tidak dimiliki brand fashion lainnya. Melalui esai ini akan ditelaah lebih dalam ciri khas tersebut dengan membaca ikon dan indeks tampilan visual dari fashion advertising DKNY. ABSTRACT Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual characteristic by reading the icons and index of DKNY fashion advertisings.

Item Type:	Article
Uncontrolled Keywords:	Kata Kunci: branding, fesyen, iklan, Ikon, Indeks. Keywords: advertising, branding, fashion, icon, index.
Subjects:	N Fine Arts > NC Drawing Design Illustration
Divisions:	Fakultas Seni Rupa dan Desain > S-1 Desain Komunikasi Visual
Depositing User:	admin LPPM
Date Deposited:	23 Aug 2017 01:40
Last Modified:	23 Aug 2017 03:13
URI:	http://repository.lppm.maranatha.edu/id/eprint/199

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